Bitburger Erlebniswelt, eine Gruppe läuft durch den Raum an den Kupferkesseln vorbei

Welcome to the Bitburger Experience

For over 200 years we have been brewing beer and our Bitburger is one of the most famous German beers. Get to know our family brewery, its success story and the whole world of beer brewing in our Bitburger Experience. See, hear, smell and taste what makes Bitburger Premium Pils so special during a guided tour. At the historic location of our brewery, you can experience the fascinating world of beer on 1,700 square meters:

The tour goes through our historic brewhouse with the shiny copper vats and ends in the old boiler house with the extra-high ceilings, where you can taste our beers in our Bit-Lounge. 
Even without a booked tour, our Bit-Shop is open for you. Feel free to come by.“

Bitburger Erlebniswelt, eine Gruppe steht vor einer Karte, auf die eine Frau erklärend zeigt
Bitburger Erlebniswelt, eine Gruppe steht im Raum mit Bildern der Bitburger Geschichte
Bitburger Erlebniswelt, Eine Frau erzählt einer Gruppe die Bitburger Geschichte
Bitbirger Erlebniswelt, eine Gruppe steht in einem blau beleuchteten Raum.
Bitburger Erlebniswelt, eine Gruppe steht an der Theke und prosten sich mit einem Bier zu.

Guided tours

From a small country brewery to one of the most important private breweries in Germany: we look forward to welcoming you on a guided tour of our Bitburger Experience. Find out exciting facts about the history of our brewery, learn interesting facts about our brewing ingredients and the production of our beers and experience first-hand our traditional corporate philosophy, in which quality always takes centre stage, in the original brewery building, whose foundation walls date back to the middle of the 19th century.

60 minutes

is the duration of our guided tours. Afterwards we invite you to a drink in our Bit Lounge. Guided tours usually take place every hour on the hour. Come and enjoy the Bitburger Experience.

25-30 people

can be guided together as a group through the Bitburger Experience. Larger groups are staggered. Of course, you are also welcome as an individual, but we kindly ask you to register in advance, especially in the summer months.

2 free drinks

and a pretzel are included in the entrance fee. With our Gastro PLUS ticket you will receive 2 more free drinks at our gastronomy partners in Bitburg.

Curious to find out more? Book your guided tour.

All information at a glance

Bitburger Erlebniswelt, drei Personen stoßen mit einem Bier an

Book your guided tour

Discover our homeland

Gastronomic recommendations

Bitburger beer experiences

Eifel excursion tips

Bitburger Newsletter

With our newsletter you will always stay up to date and find out in time about the news of our brewery and our beers.